Realty is not "just another portal". In this video Michael will explain how Realty is built to connect buyers, sellers and agents differently.
It is so easy to have all your agents and listing on Realty FREE. Michael explains the simple steps and the massive benefits. Did we mention it is FREE?
Michael explains how Realty will build agency and agent brand on line with some very clever pro-priority tech. All done for you!
Realty is the engine room that will instantly promote you listings and successes to build your profile as the agent of choice.
How buyers will find out about your properties has been turned on its head by Realty. Here is what you need to know.
Australians spend 80 times more on social than they do searching for property on listing portals.
Realty has mapped over 9,000 suburbs into 630+ Facebook pages allowing us to distribute every property listed for sale in Australia within seconds of it becoming available.
Developing geo-mapped pages is how Realty’s distribution strategy is so different. We consistently maintain a 10 per cent engagement rate from total reach.
We have taken the 15,000 Australian suburbs and developed a list of based on population, property and listing density and listings density. This is what underpins the whole technology strategy. It allows us to deliver properties to a particular page based on the suburb address of the property.
Realty does what legacy portals do – come to a search engine to find a property by starting at the geo location and work down, but Realty actually starts at the property and works up. With live broadcasts, agents are able to broadcast live from a property to a highly targeted geo audience.
When an agency does a portal push through their CRM, the Realty tech magic kicks in to distribute the listing to the geo Facebook pages owned and controlled by Realty (630+) as well as to the agency AND agent FB pages and Realty’s unique Facebook portals.
We allow agents to check if the suburb/s they work in are mapped and if not, it can be requested and fired up withing minutes by the Realty team.
Realty’s branded posts on Facebook are designed to build an agents and agency brand by featuring the agents name and photo, agency logo and an even bigger format to make it ‘pop’ when boosted.
When an agency, agent or Realty Local Facebook page achieves two thousand likes, a premium partners Facebook page can deploy a Facebook portal. This is something proprietary that Realty has developed so the consumer can do everything they would normally do on the portal without leaving Facebook.
As well as reporting on a listing’s performance on the Realty portal, agents can generate a detailed report on the listings social performance as well. This reporting is unique to Realty.
The Realty App has many different and exclusive features like live chat and live broadcasting. Because of Realty’s extensive reach and established social audiences, agents and agencies can use Realty LIVE to broadcast to their own social audiences as well as Realty’s geo pages in the area. Multiple simultaneous broadcast and Realty manages the promotion, distribution, and broadcast.
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